Creative Marketing Ideas That Can Enhance Your Brand

Creative marketing has been emerging in the business world as a means of increasing brand awareness. Consumers tend to be drawn to, and pay more attention to a certain company, brand, or organization when the marketing is done in a fresh, unique approach. More and more companies are letting creative professionals take part in marketing strategies to help promote and produce products to company audiences.

Jonathan Yagel’s business of creating wellness apps has gone in many different directions as far as creative marketing. For the 2012 Summer Olympics, Yagel recruited 12 Olympians to share their accomplishments throughout the games. Yagel said “We ended up having two ‘I just won a Gold Medal!’ posts, on the platform! So we also partnered with an amazing non-profit called DonorsChoose.org, and allowed our Olympians to make contributions to teachers / classrooms around the country.”

There truly is no limit to what the right creative marketing strategy can do for a company’s exposure, as well as brand loyalty. It’s something that is always worth exploring and is an extremely valuable tool in building consumer relationships.

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