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3 ICOs to Consider

With the current downturn in the global crypto market cap there is an opportunity to acquire ICO coins or tokens at an effectively lower price. Allied to this the likely bounce back in the market means your coins or tokens may hit exchanges during the traditional Q4 market growth period.

Concept

Every now and then you read a whitepaper or startup concept that holds central to it’s vision a fundamental reworking of social interaction. In the wake of the Facebook data scandals and the now accepted impact Facebook has had on how we interact I think we will see people ask more and more what responsibility the social entrepreuner has for the impact of his or her creation.

Icebreaker is a cool concept, I cannot doubt that. It seeks to develop a protocol to run on the Ethereum blockchain which will essentially provide an AR interface with the two most critical elements in society: people and shops! Icebreaker identifies four problems with current social media; proliferation of fake profiles and bots, out of date or fake photos, lack of follow through and data security. Lack of follow through seems to be more dating app specific and the whitepaper alleges 70% of Tinder users have never bothered to meet somebody from the app.

The Icebreaker product will be an app which will allow the user to set up a profile, an AR avatar representation of themselves and register their interests, likes and dislikes. The app allows a user to scan their surrounding physical environment for other app users (whose avatars will display in app). There a number of proposed mechanisms to counter foul play, these centre around a users ability to limit their appearance in other users’ searches.

The monetisation angle involves partnering with brands and retail outlets that users are likely to encounter. The client can advertise in a number of ways from traditional and simple banner type advertising in app to placing a textual overlay on the camera view of the users environment indicating there is a deal or incentive available in a given store.

The vision is impressive, the creation of an AR aid to facilitate social interaction. My concerns are centered around ones freedom and ability to go unseen, and thus unapproached. A tool that theoretically stores your interactions on a publicly accessible blockchain sounds like nirvana for accountability but might be perceived as a reason not to adopt for some people.

Team

I was really impressed with the depth of the Icebreaker team given the project is still pre-ICO. Typically at this stage I would expect so the founding team and maybe a developer or two.

Icebreaker however lists nearly 20 individuals and seems to have some type of resource partnership in place with a design house called Hipo Labs.

Founding team profiles;

Thien To Founder & CEO

Thien is a strategic, dynamic and results driven leader accomplished in delivery of major organizational transformations who brings over 15 years of experience and a proven record of achievements in large scale program management. He is a creative and motivational leader with a history of developing high performance teams who provide thought leadership and strategic planning in support of program delivery. Thien has been an early adopter of crypto currencies and advocate of blockchain technologies.

Michael de Blok Founder & COO

Michael has a proven track record of almost 20 years within the IT industry as a Consultant and Principal Solutions Architect. He has spearheaded many Fortune 100 and Fortune 500 companies into new technological advancements making them current and secure. Michael also has a proven track record of being a serial entrepreneur by starting multiple businesses with the latest being a key member bringing a blockchain based company to market.

Token Economics

Icebreaker AR proposes to create 300'000'000 ICE tokens. While the whitepaper does not seem to explicitly state this is an ERC20 compatible token, there is a section assessing the risk of operating on the Ethereum blockchain. The whitepaper also indicates the team wishes to build their own blockchain but do not currently have the resources to do so.

TOKEN SYMBOL ICE

TOTAL TOKEN SUPPLY 300,000,000

TOKENS AVAILABLE FOR SALE 212,500,000

TOKEN PRICE @TOKEN SALE 9.0 Cents USD

Concept

It is an accepted if largely ignored fact current fundraising platforms are equity-backed, so they focus on projects that give them the best return — with high barriers to entry and often policies that all but shut out developing countries. Blockchain at it’s core has an ethos of accessibility and universality and this is the ethos of Acorn.

They are seeking to crowdfund crowdfunding. Their early backers are token holders, not equity holders, so they want an expansive platform that values a construction site safety project in Liberia as much as it does a tech project in California.

Their approach consists of a crowdfunding platform that has virtually no barriers to entry once the projects meet legal standards. This raises some questions in terms of verification of jurisdiction under which the business must be considered legal.

Beyond this they pledge to create an ecosystem that increases founders chance of success. A major part of this seems to hinge on the plan to partner with accelerator programmes to help founders. Beyond this they plan to offer Acorn company whitepaper solutions at heavy discounts to other Acorn companies, provide a digital toolbox and some Acorn ecosystem data pooling.

Core Team

Acorn list an extensive team and an impressive list of advisors on their website. Advisors include David Ives (ex CTO Crowdcube) and Ian Scarffe (Blinkplus).

The founding team are;

Dr. Moritz Kurtz — Co-Founder, CEO

Entrepreneur, doctor, dog lover. Moritz has combined 4 years of working in anaesthesia, intensive care and emergency medicine with a passion for entrepreneurship, driven by the belief that technology can and should bring opportunity within reach of everyone, everywhere.

In 2017, he left medicine to co-found Acorn, a crowdfunding and startup ecosystem that helps founders and projects across the world access funding and deliver on their goals. Alongside his incredible team (and Benny, the office dog), Moritz wants to use blockchain and crowdfunding as the key tools to help those entrepreneurs that are bold and ambitious enough to help themselves.

PS. Have we mentioned Moritz now gets to work with an incredible team of passionate people? Yea, they’re amazing!

Peter-Andreas Kurtz is a corporate finance specialist with over 40 years working for top European banks in Frankfurt, New York, London and Hong Kong. His expertise in MA with some of the world’s best-known brands has given him a deep understanding of financial risk management and analysis.

Peter now brings his unique insights to SMEs. With a passion for small businesses and start-ups, Peter believes every enterprise should have access to the expertise and funding it needs to thrive.

Token Economics

Acorn propose to issue a hard cap max of 25 million ERC-20 compatible OAK tokens. The the ICO price is roughly $0.07USD at time of writing.

HireGo — Decentralised car hire & sharing platform — hirego.io

Concept

While the ‘Uber for…’ time may have passed for venture capitalists the sharing economy revolution continues apace. Blockchain, smart contracts and distributed ledger technology have the potential to replace the white elephant platform (Airbnb, Uber) that sits between buyer and seller. Sharing economy ICOs (such as VOLT)have identified the large transaction fees and high admin cost as unnecessary friction and expect they can deliver more value to both buyer and seller through a decentralised platform.

HireGo is a particularly promising sharing economy blockchain play. They have identified the short term car rental market as ripe for disruption. The HireGo whitepaper cites car rental platform Turo with 2 million users as a validation of the market whilst also noting Turo takes a 25–35% fee for transactions.

HireGo proposes to build a decentralised, peer to peer marketplace that allows users to lease cars in a trustless and secure environment. The HireGo database will provide a directory of vehicles to hire and the HireGo team will develop an ERC20 compatible token (HGO) for payment use on the platform. They also pledge to offer various insurance options which they indicate will be provided by a ‘trusted industrial partner’.

Core Team

I was disappointed that the whitepaper did not contain bios or mission statements from the team, I believe team>tech>hype and always like to see the team members front and central in any whitepaper.

The HireGo website thankfully does provide plentiful detail on the team which is impressive, replete with a good range of advisors and appears to have appointed early positions. Below are brief bios of the founders;

Managing Director / Blockchain Expert

Co-Founder and a DApp, mobile and web development expert. Experience as a founder of a successful mobile application development firm and previously Senior Architect in UK’s top FTSE organisations.

Operations Director / Industry Analyst

Co-Founder and an advocate for decentralisation and a business management expert specialising in cost and systems analysis. Assisted companies across the UK in improving efficiency and increasing profitability.

Token Economics

As noted above the HireGo team will produce the HGO token, a cryptocurrency conforming to the ERC20 standard. There will be a total of 100,000,000 tokens created, of which 60% are being allocated for an initial coin offering. Each token will be divisible by 18 decimal places. Any value exchange on the HireGo marketplace will be conducted using the HGO tokens.

One small item I spotted in the whitepaper that worried me was the below excerpt around gas for transactions;

“ There is an intrinsic fee when transacting via the Ethereum blockchain, known as the “gas cost”, used to incentivise miners and to secure the network. When using the HireGo applications, any gas costs incurred will be covered automatically, without the user’s knowledge. This results in a smooth user experience and removes the need to manage multiple currencies, a drawback in some existing decentralised systems. The slight cost to HireGo will be included in the transaction fees, taken in HGO tokens.”

It is worth noting that many ERC20 token plays could run into trouble in the case of rising gas costs. Personally Ihave faith in the industry to solve this challenge but that does not preclude the likelihood of some casualties along the way!

Token Distribution

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