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What is Domain Authority And How to Increase it?

Do you really want to increase your website’s Domain Authority and want a higher rank in search results in different search engines? Then you are in right place here I’ll show you how you can do it!

Let’s Go:

DA stands for Domain Authority.it is developed by a company name called MOZ. Basically, it is a search engine ranking metric that will show you higher the domain authority of the website; the higher it’s ranking in a search engine result pages (SERPs).

The purpose of Domain Authority is rating a website on a scale of 1–100(1 being the worst and 100 being the best), higher scores corresponding to the higher rank in search engines. So if you want to compare your website’s DA score with your competitor’s website, the site with higher DA score is likely to rank higher in search engine results.

DA (Domain Authority) calculates the authority of complete domain whereas PA (Page Authority) calculates the authority of the individual page.

Websites that have a large number of external links from other high-quality websites like (Google.com or Wikipedia) are at the top of the Domain Authority (DA) scale. (For example, DA70-DA90).

Smaller website and businesses that have a small number of external links from other high-quality websites are at the lower of the Domain Authority (DA) scale. (For example, DA10-DA30).

A website started from a scratch will always have a DA score of one. They have to attract more and more inbound links from other websites.

As I said before, the Domain Authority score ranges from 1–100 points. Moz scores Domain Authority on a logarithmic scale from 1 -100 points.

Thus, it’s significantly easier to grow your website’s DA from 20–30 than it grows it from 70- 80.

Having a high DA score is corresponds to the ability to better rank. But we also must take care of it that ranking your website is not just a goal of high DA score. It also matters relative to your direct competitors which you are facing them from another site for the similar term which you’d like your website for rank.

Also, you can find your Page Authority (PA) score from time to time because its algorithm changes from time to time.so it is a very comparative tool to measure your specific page rank and you can get to know which pages of your website have more powerful link profiles than others.

There are some Domain authority checker tool available online where you can check the domain authority of multiple websites at once.

This seo tool allows you to check the Domain authority of your website with ease. With this tool, you can get the whole information of your website link profile. You can get the information like Root domain, Sub-domain and inbound links of your pages.

A 30-day free trial is available in Moz account but if you want to continue with Link Explorer tool then you have to pay for accessing the Moz Pro Account.

Overall we can say that this tool is a very great tool for Domain authority and page authority of a website, link matrices, and inbound links.

This domain authority checker by small seo tool is also a free and powerful tool that allows you to check the domain authority of your website and you can check domain authority of up to 10 domains at a time.it gives the full detail of domain authority as well as page authority. So that’s why it is a great tool for checking PA and DA of your website. It is easy to use and totally free tool.

Now you understand how much domain authority is important for our website. How the ranking factor is determined by Moz and how the website’s domain is calculated.

Now you’re probably wondering how you can increase the domain authority score.

There are the following 6 steps by which you increase the domain authority score.

Always pick a domain name which is relevant to your website. For example: if you are making a website which mainly focuses on Word Press SEO plugins then you can use SEO as a keyword in your domain like seoExample.com which explains why we have used this keyword in our domain.

So I mean to say that name should be relevant to your content so that visitors won’t have any issue returning to your website. Because visitors usually forget their domain names.

Your content should be optimizing including alt tag, image tag, and the content itself. Seo matters on both the domain authority as well as Google search engine ranking.

First of all, you should take care of the fonts that are easy to read. The body content should be in standard sans-serif fonts because they are easy to read and you can also use Helvetica and Ariel for body text. You can use bold, italic and underline for improving the content readability.

If you want to earn a high-quality link then your content must be better. If your content is better then it is more likely to get high-quality links from multiple websites. So you need to create better and content and publish it regularly.

An Internal link is those links by which you can go to the one page to the other page on the same domain.

These types of links are helpful for 3 reasons:

It allows the user to navigate the whole website.

Internal links improve user experience and help to direct visitors to what they are trying to find in our website. We usually post an internal link to Related other topic blogs to our readers so that they can easily read more about that particular topic which they want to read.

You should always remove bad and toxic links that hurting your website instead of helping it. You should go your links profile and search for these types of links which can hurt your website and also the domain authority of your website.

Mostly You can use the link manager to manage your all links at once. With this, you can check that the link is broken or alive.

If the page load speed is not good of your website then it can have a very nasty effect on your website. Because most of the users have very less patience so if your website will take more time to open then the user will leave your website in middle and it will effect on the bounce rate also. So page loading speed must be good for your website.

If you never focused on your website’s DA score then you must check it now. It will help you in a ranking in a Google search result pages as well as it will tell you the quality of the website. So from today, you must focus on increasing domain authority.

If you have any doubt, then you can comment in the below section. Feel free to ask, we will reply as soon as we can.

Stick with us. We will be uploading from the Basics to advance of Digital marketing.

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