5 Ways to Increase Your Social Following Without Using Ads

Many businesses are using advertising to increase their social following and get in front of a large audience quickly. If you have the budget, then you can eliminate the work involved in increasing your organic reach.

Nothing wrong with that!

Some of us are just starting out (*raises hand*) and can’t really afford to pay for social marketing advertising. However, you shouldn’t feel limited by your budget. There are numerous ways to be successful on social media, without spending a hefty amount on advertising.

Here are 5 tips to get started:

There is no way around this. Even when using ads for traffic, if you don’t offer valuable content for your audience, you’re wasting time and money.

The value that you offer comes in various forms. Study your audience and find out how to appeal to their curiosity and emotions. Your content should encourage more interactions.

Using hashtags or going even further and tagging people that can benefit from your content is a great growth hack to increase your social following. This is an excellent method for growing your Twitter and Facebook accounts, but, for Instagram it’s fundamental. Some people think that hashtags look a bit “spammy” or annoying. The thing is, on Instagram at least, hashtags are maybe the only thing you absolutely must use if you want to be discovered. Use the maximum number of hashtags allowed by the platform to get the maximum reach possible!

This technique, of course, require an initial research for discovering the best hashtags to use, to make sure your content gets in front of a large and relevant audience. You would think that using the most popular hashtags (with millions of posts) would be the way. Think again! If you use the most popular hashtags on Instagram for example, your posts will be buried under hundreds of new posts in seconds! You’ll miss your chance of showing up to potential followers. If you look for more niched hashtags, with medium (even lower) popularity, not only you will reach more people but you will also have the chance to get features in top 9 posts for those tags.

According to recent studies, more than 60% of social users are turning to social media for customer support. Being responsive to customer service requests on social media builds more trust in the eyes of potential clients.

To keep your engagement rates high, you need to post valuable content on a regular basis. By having a consistent social media presence, you will keep your existing followers engaged while acquiring new followers and potential customers.

Scheduling will help you allot more time on other business matters that will increase your sales.

Working closely with influencers in your niche, or partnering up other brands will help you increase your social following faster.

This strategy will help put your name on the map. You will get a bigger exposure for your brand and offerings.

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